It is generally assumed that colonial institutions and ideologies shaped the contours of masculinity in British India. This paper explores endogenous factors and attempts to supplement as well as contest such approaches and interpretations which claim that masculinity in India was a colonial construction. The emphasis is on folk traditions, religious customs, qaumi (folk) tales and physical culture akharas (gymnasia) among the Jats in colonial Haryana,¹ which went into the making of dominant masculinity in this region. The paper draws upon vernacular language materials and newspapers to analyse the different ways in which the socially endogenous forces constructed this masculinity. It argues that a complex interaction of popular religious traditions, qaumi narratives, military recruitment, marital caste designation, ownership of land, superior caste behaviour and strong bodily physique came to ideologically link and construct dominant masculinity in colonial Haryana.